ENTERTAINMENT Case Studies
MY STRATEGIC PHILOSOPHIES:
CULTURE MOVES FASTER THAN DATA. It’s just as important to be in the comment section and listen to the heartbeat of culture as it is to read the reports
CURIOSITY AND EMPATHY ARE THE SUPERPOWERS OF A GREAT STRATEGIST. Not just understanding people… but caring enough to get it right.
SURFACE-LEVEL INSIGHTS DON’T MOVE PEOPLE. Real connection comes from diving into the nuances, influences, and lived experiences that shape culture.
If you want full case study or storytelling hit me up 📧
HBO MAX WARRIOR SEASON 3: Reigniting fans in a crowded streaming era
After moving from Cinemax to Max and spending years off air, Warrior needed to reignite its fanbase and reintroduce itself to new audiences in a crowded streaming landscape.
Timed to Bruce Lee’s 50th anniversary, we brought the series back into the conversation through a culture-first campaign—from Bruce Lee–inspired murals in Chinatowns to a global AR experience and creator partnerships. With no paid media and a limited budget, the work sparked millions of impressions, strong engagement, and renewed cultural buzz.
97+ Counties Reached | 92k+ Impressions | 340K+ total Engagement
MOSES THE BLACK
We positioned Moses The Black as a cultural conversation, not just a film, grounded in redemption, faith, and transformation, and brought to life through talent and a social-first content ecosystem.
By leaning into community, UGC, and real-time engagement, we kept it active in culture, adapting to platform limitations while continuously feeding the moment with fresh ideas and creative direction.
13.58M+Total views across platforms |403K+ Total Social interactions | 11.5K+ followers growth across platforms | +8.9M Instagram views
(only ~11% from paid) | +354%Instagram follower growth
Turning a Historic Crime Story into a Cultural Moment
With a star-studded cast and a story rooted in Atlanta’s history, Fight Night had the ingredients of a major cultural moment. But to break through the crowded entertainment landscape, the campaign needed to connect the show’s crime, culture, and legacy to audiences who live and breathe the city’s influence.
Through culturally grounded storytelling and strategic partnerships, the campaign positioned Fight Night as more than a crime series—celebrating the history, swagger, and larger-than-life characters that shaped Atlanta’s culture
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supported driving sustained success with The Chi
We’ve crafted and sustained the social voice of Showtime’s’ “The Chi” for all 5 seasons, turning a cult favorite into a cultural phenomenon. With Season 6 Returning, how do we revitalize the interest of Chi's loyal fans and Urban Drama Lovers to watch the 6th season in an innovative and unprecedented way, given that the show has already explored numerous marketing tactics?
We learned that the audience missed and loved the show because “depicts REAL Blackness That Makes Black Audiences Feel Seen, Heard, And Even Celebrated” So we leaned into finding way to continue to celebrate not only Blackness but what the show had to offer, inviting audiences to become part of the #CHIFAMREUNION all season long.