ENTERTAINMENT Case Studies
MY STRATEGIC PHILOSOPHIES:
CULTURE MOVES FASTER THAN DATA. It’s just as important to be in the comment section and listen to the heartbeat of culture as it is to read the reports
CURIOSITY AND EMPATHY ARE THE SUPERPOWERS OF A GREAT STRATEGIST. Not just understanding people… but caring enough to get it right.
SURFACE-LEVEL INSIGHTS DON’T MOVE PEOPLE. Real connection comes from diving into the nuances, influences, and lived experiences that shape culture.
If you want full case study or storytelling hit me up 📧
HBO MAX WARRIOR SEASON 3: Reigniting fans in a crowded streaming era
After moving from Cinemax to Max and spending years off air, Warrior needed to reignite its fanbase and reintroduce itself to new audiences in a crowded streaming landscape.
Timed to Bruce Lee’s 50th anniversary, we brought the series back into the conversation through a culture-first campaign—from Bruce Lee–inspired murals in Chinatowns to a global AR experience and creator partnerships. With no paid media and a limited budget, the work sparked millions of impressions, strong engagement, and renewed cultural buzz.
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MOSES THE BLACK
AliExpress offers millions of affordable products, but in the U.S., the brand struggled with perception and trust among younger multicultural consumers
By leaning into discovery, cultural relevance, and the thrill of unexpected finds, we repositioned AliExpress not just as a discount marketplace, but as a place where style, creativity, and individuality could thrive.
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Turning a Historic Crime Story into a Cultural Moment
With a star-studded cast and a story rooted in Atlanta’s history, Fight Night had the ingredients of a major cultural moment. But to break through the crowded entertainment landscape, the campaign needed to connect the show’s crime, culture, and legacy to audiences who live and breathe the city’s influence.
Through culturally grounded storytelling and strategic partnerships, the campaign positioned Fight Night as more than a crime series—celebrating the history, swagger, and larger-than-life characters that shaped Atlanta’s culture
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supported driving sustained success with The Chi
We’ve crafted and sustained the social voice of Showtime’s’ “The Chi” for all 5 seasons, turning a cult favorite into a cultural phenomenon. With Season 6 Returning, how do we revitalize the interest of Chi's loyal fans and Urban Drama Lovers to watch the 6th season in an innovative and unprecedented way, given that the show has already explored numerous marketing tactics?
We learned that the audience missed and loved the show because “depicts REAL Blackness That Makes Black Audiences Feel Seen, Heard, And Even Celebrated” So we leaned into finding way to continue to celebrate not only Blackness but what the show had to offer, inviting audiences to become part of the #CHIFAMREUNION all season long.
200+ Concepts Pitched | 80+ Assets Delivered | 26 Weeks of Fan-Forward Content | UNWAVERING FAN ENGAGEMENT across multi-Seasons (with vast hiatus gaps between!)
Google AAPI ICON: Reclaiming Local Business Relevance
When Google introduced the Asian-owned business attribute, the goal wasn’t just visibility — it was about rebuilding trust with the small businesses that power local economies.
Through cultural research, community validation, and diaspora-informed design, we helped Google launch a feature that allowed Asian-owned businesses to self-identify — where it matters most.. Google maps and search…making it easier for customers to discover, support, and connect with the communities shaping Main Street.
Reigniting Brisk’s Tea Cultural Momentum
As new tea brands captured younger drinkers and health-conscious consumers, Brisk risked losing cultural momentum in a rapidly evolving category.
With the launch of Brisk Zero Sugar, the brand had an opportunity to reconnect with a new generation by pairing a healthier offering with a bold return to the cultural creativity Brisk was known for.
#JustAddBriskzero garned 8.4 Billion Views Tiktok views | #JustAddBrisk 4.4 Million Views
PepsI BOdega Give Back: Staying Top of Mind by Supporting the Small Businesses That Power Neighborhood Culture
As the pandemic pushed consumers to shop closer to home, neighborhood bodegas became essential retail hubs. Pepsi had an opportunity to show up not just as a beverage brand on the shelf, but as a partner to the small businesses that keep Black and Hispanic communities running.
In doing so, Pepsi strengthened its presence where everyday purchasing decisions happen.