Case Studies

Budwesier: Bringing new relevance to a classic “American” beer

As Hip Hop celebrated its 50th anniversary, Budweiser saw an opportunity to authentically show up for the culture. But with Black and Brown audiences drinking less alcohol, especially beer, the challenge wasn’t just visibility. It was relevance.

By focusing on cultural credibility and honoring Hip Hop’s legacy through meaningful partnerships and storytelling, Budweiser positioned itself not just as a sponsor of the moment, but as a brand that understood the culture it (or who) wanted to celebrate.

D’usse: D’usse Social AOR and D’usee Fridays: Reintroducing Cognac and D’USSÉ to the Next Generation

As tequila, wellness drinks, and lighter spirits surged in popularity, cognac began losing cultural momentum with younger consumers. At the same time, the category was often seen as masculine and reserved for limited occasions, deterring many women from engaging with the spirit. We helped reposition D’USSÉ as a more versatile, culturally relevant choice by partnering with Latto and introducing D’USSÉ Fridays, celebrating cocktail culture and expanding how the brand shows up in everyday social moments.

Google AAPI ICON: Reclaiming Local Business Relevance

When Google introduced the Asian-owned business attribute, the goal wasn’t just visibility — it was about rebuilding trust with the small businesses that power local economies.
Through cultural research, community validation, and diaspora-informed design, we helped Google launch a feature that allowed Asian-owned businesses to self-identify — where it matters most.. Google maps and search…making it easier for customers to discover, support, and connect with the communities shaping Main Street.

Impact: